Zaqnet Blog
Run every channel. Know every number.
Practical guides for brands, distributors and manufacturers selling through general trade, modern trade, dealers and their own online store — from the order to the money, and the service after.
General trade
Distributors, retailers, beats and collections across the traditional channel.
- Beat planning and outlet coverage: what field sales managers should measureBeat planning for FMCG and distribution sales teams: plan outlet coverage, measure productive calls and lines per call, and fix beats that waste days.
- General trade vs modern trade: running both channels from one systemGeneral trade and modern trade order, deliver and pay differently. How brands run distributors, retail chains and key accounts without two sets of books.
- New Product Launch in FMCG General Trade: A Distribution PlanPlan a new product launch in FMCG general trade: distributor stocking, outlet targets, launch schemes and the weekly numbers that show whether it is working.
- Order booking app for distributors: 12 things to check before you choose oneA practical buying checklist for a salesman order booking app — offline use, customer prices, schemes, stock, collections and what the office sees.
- Retailer Credit Management in General TradeRetailer credit management for distributors: set credit limits and days, show outstanding at the counter, collect against old bills and age every account.
- Selling in low-network areas: why field sales apps must work offlineAn offline sales app lets salespeople book orders, take payments and record visits with no signal, then sync when back online. What to look for.
See it with your own process.
Bring one real order, delivery or claim from your business to a demo. We will walk it through ControlRoom and GroundLink with you.